RESEARCH STUDIES

Thank you for your interest in Qoorious™‘ research studies.

 

INVITATION TO PARTICIPATE: NATIONAL SME BRANDING STUDY 2012

Qoorious™ is currently conducting a National-level SME Branding Study and would like to invite all Singapore SMEs to participate.

On a broad level, this study seeks to investigate the following:-

  • SMEs’ understanding of branding
  • Their current branding efforts
  • The business problems that they face (e.g. differentiation, innovation, pricing, customer and talent attraction and retention)
  • How branding can help to alleviate these problems

Through this study, Qoorious™ hopes to aid local SMEs in understanding the importance and benefits of having a strong brand.

Should your company be keen to find out more, please contact us.